The Soho Hotel, Firmdale Hotels
Stylish suites, a fully equipped gym, and West End access
About this hotel
The Soho Hotel places you in the heart of London's most dynamic district, a short stroll from Oxford Street's shopping and the West End's renowned theatres. The hotel itself is a destination, with individually designed suites and rooms that blend comfort with contemporary style. Days can be spent exploring the city or making use of the hotel's fully equipped gym, complete with personal trainers. Evenings invite you to discover the vibrant local nightlife, enjoy a show, or simply relax in the hotel's sophisticated ambiance. The proximity to Soho Square offers a green oasis amidst the urban energy.
- Central Soho location
- Designer suites
- Full gym with trainers
- West End proximity
Our take
Soho Square, Oxford Street and the West End theatres are all close to The Soho Hotel, a Firmdale property with individually designed suites. A fully equipped gym with personal trainers is a rarity for a central London hotel, and rooms are air-conditioned. A 9.5 rating from 550 reviews puts it among the best-scored hotels in this part of London. I would book it for theatre, dining and nightlife; anyone wanting quiet streets after dark should look toward Bloomsbury or Marylebone.
- Explore the local theatre listings and book a show in advance, many are within a 10-minute walk
- Take advantage of the on-site personal trainer for a tailored workout session
- Wander through Soho Square for a peaceful break from the city's hustle and bustle
Why we love it
- Prime location in the heart of Soho
- Stylish, individually designed suites
- Fully equipped gym with personal trainers
- Easy access to West End theatres and nightlife
Why guests love itIndividually designed suites give The Soho Hotel more room than most central London rooms, which is what I would weigh first for a family. Soho Square and Oxford Street are close, so shopping days and West End matinees need little travel. A fully equipped gym with personal trainers serves parents keeping a routine, and rooms are air-conditioned. The 9.5 rating from 550 reviews is excellent, though the lively evening streets around it suit teenagers better than very young children.